Google Ads Management

Google Ads Management FAQs

• How do you structure and run campaigns? +
  We build tightly themed campaigns and ad groups, write multiple ad variants, set precise geo and audience targeting, and align bids to your goals (leads, sales, ROAS). Ongoing testing improves performance each week.
• Can you use my existing Google Ads account? +
  Yes. We can take over your current account or create a new one under your ownership. We’ll audit history, keep what works, and rebuild what doesn’t.
• How long until we see results? +
  Most accounts see meaningful improvements within 2–4 weeks. Full optimisation typically lands by weeks 6–8 as we gather data, test ads, and refine bids/keywords.
• Do you manage budgets and bidding? +
  Yes. We set daily budgets, choose the right bid strategy (Max Conversions, tCPA, tROAS, etc.), and adjust based on performance and seasonality.
• What tracking do you set up? +
  GA4 and Google Ads conversion tracking, enhanced conversions, phone call tracking, and form/submission events. We can integrate CRM tracking for true lead quality.
• Do you create landing pages? +
  We provide landing page recommendations with every package and can design/build high-converting pages or work with your team to implement changes as an add-on service.
• What’s included each month? +
  Ongoing keyword and negative-keyword management, ad copy testing, bid and budget optimisation, audience refinement, search term pruning, and a clear performance report with next steps.
• Do I own the account and data? +
  Yes. You retain full ownership of the Google Ads account, campaigns, and all data. We manage with manager access.
• What ad types do you run? +
  Search, Performance Max, Display, YouTube, and Shopping (where relevant). We pick channels that suit your goals and budget.
• Is there a lock-in contract? +
  No lock-ins. We work month-to-month because results should earn the relationship, not contracts.
• How often do you optimise the account? +
  We review performance weekly (often more on active accounts), making incremental changes to ads, bids, targeting, and negatives to keep CPL/ROAS on target.
• How much does management cost and what about ad spend? +
  Management fees depend on scope and channels. Ad spend is paid directly to Google from your account so you have full transparency and control.
• What will I see in reports? +
  Clear dashboards with CTR, CPC, conversions, cost-per-lead/sale, and ROAS, plus plain-English insights and actions for the next month.